Lavish Alice

I have been modelling for Lavish Alice since the beginning of time. Well, since they launched about three years ago. I’m always excited when they ask me to shoot because I know it will be amazing. I thought I’d take you all on a magical journey down the rabbit hole and show you what we’ve been getting up to all these years!

I was 16, slumped over a computer in my 6th form workroom, staring blankly at the screen ‘working’ when I got an email from Lee who pitched me this brand asking me to model. I sat up straight immediately interested thinking, “why the hell am I writing an essay about a pointless linguist theory when I could be Alice in Wonderland?”

Soon enough I was shooting in some woods, which is without a doubt the coldest shoot I have ever done. Note everyone is wearing massive duffle/fur coats, gloves, ear muffs and I’m in a chiffon shirt. Yeah.

The final images for the first Lavish Alice campaign shot by James Melia:


The next campaign we did is hands down one of the best modelling experiences I have ever had. We did a fashion video, collaborating with Mob Films, which was Alice falling down the rabbit hole. This was basically me jumping on a massive trampoline for 10 hours straight. The best workout I have ever had. But believe me, it is quite a challenge to look elegant whilst jumping for that length of time.
It was all worth it for over 50 thousand views!


The following campaign was shot in The Midland hotel in Manchester and was a lot of fun, I am still thankful to this day I did not slip on the marble table in killer high heels and break my neck.


In Look magazine:


After this shoot my ginger hair was lost forever, and it was all brunette from then on! Photos by Matthew Stansfield!

The Christmas campaign launched a week ago, which prompted me to write this post. It was set in a boudoir bedroom hotel, which made me have to reassure my parents we were actually shooting clothing! You can see some of them now on

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I just had to include the last one because the photo-bomb has me in stitches every time.

Lavish Alice is run by some of the loveliest people I have ever met in this industry and they deserve every success. Everyone now please go check out and drool over all the velvet and sparkles to get in the festive mood. I hope you all get what you want for Christmas and look out for my next Wonderland adventure!



95% of a models time is spent waiting at a casting. I made this figure up, but I am pretty certain it’s close. One of the first things I learnt was what to take on a full day of castings – and the list is not short.
In your bag should include the essentials: Portfolio, a pair of high heels, an A-Z map of London (or other), phone (preferably with google maps), money, large bottle of water, lots of easy snacks to eat on the go (because you never have time to sit down for a meal), and something to keep you entertained whilst you are waiting in a never-ending queue of models such as a book, ipod, or monopoly.

It’s also important to dress correctly in skin tight/body con clothing so the clients can see your frame easily. I just raided H&M for skinny jeans and plain T-shirts. On occasion I tried to be a bit more fashionable wearing some high waisted American Apparel riding pants, but my bookers told me to go home and change because they didn’t want to send me to a Burberry casting with a big bum. One other time I wore a padded bra and my bookers noticed straight away telling me to never wear it again for castings. I found it all so peculiar in the beginning, I didn’t understand why something like a padded bra would make such a difference in getting a job or not, but I soon learnt it’s a whole other world where every little detail matters.

In my first week of castings in November, I was overwhelmed. The speed at which you have to get from one casting to another is ridiculous! I remember staring at this sheet with five castings on, which at the time I thought was a busy day. After doing twenty castings a day for fashion week, five castings seems like a walk in the park. By the time I was on my fourth casting, my back was aching from lugging around this heavy bag, and my feet were sore. I spent about four hours sat on the tube that day.

In that week of castings, I booked two jobs. The first was for GHD to promote the new hair dryer. The call time for this was 7am which meant a 5am start to the day. If that wasn’t bad enough, on my way to the location, my google maps app on my phone took me to the Playboy club instead. I started to panic as it was 6:55, and I was stood inside a building decorated with bunnies. I called my booker frantically who helped guide me to the correct hotel. The team at GHD were lovely, I ate three bacon butties that morning. Here’s some quick shots that were taken –

The second job I booked that week was for the Peter Jensen Fashion In Motion show at the V&A museum. This was the first big catwalk I had done, and stepping out onto a catwalk that long with thousands of people watching was unbelievable. There is nothing like the adrenaline rush I had that day. In my head the whole time I was saying over and over again “please don’t fall please don’t fall please don’t fall”. We did the show four times, and during the second show my dresser backstage didn’t fasten the buckle on my right shoe. Half way down the runway I felt the strap loosen completely and I walked the rest of the way with my toes clinging onto the shoe for dear life. I even heard somebody gasp near the end as my foot wobbled. But I didn’t fall! huzzah!

Here are a few shots from the show of me absolutely terrified: